Tuesday, September 9, 2008

Selling Software Is Hard

Writing software is hard, but for a programmer, marketing it is even harder.

Once you've written the functionality, gussied up the interface, prepared the documentation and created the related webpages it is extremely frustrating to find that in actual fact, all you've done is managed to finish the easy stuff.

With 6 billion people in the world, you would think that getting some of them to look at and use your software would be straight forward.

The trick to selling software is surprisingly easy to state: All you have to do is create software that performs a task, find a group of people who need that task performed, create a moment of clarity for them regarding the purpose of the software and then find some way to stop them from crushing you in the rush to purchase.

The problem comes at the point you try to get the people who need the software to notice you, and to listen to you long enough for you to convey that moment of clarity.

The name of the game is Persistence.

Good Luck :)

43 comments:

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Anonymous said...

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Anonymous said...

I feel exactly the opposite. Software is hard, marketing is easy if you have the resources and know how!